T. V. Sundaram Iyengar & Sons: The Untold Story of India’s Auto Giant!

Introduction

When you hear the name TVS, what likely comes to mind is a reliable two-wheeler zooming through Indian streets. But behind this legacy lies a story of vision, ambition, and sheer determination. T. V. Sundaram Iyengar & Sons, founded in 1911, is one of India’s most iconic business houses, playing a pivotal role in shaping the country’s transportation industry.

This article takes you through the lesser-known journey of the man behind the name and how his vision gave rise to a trusted automotive empire.

Who Was T. V. Sundaram Iyengar?

T. V. Sundaram Iyengar was a visionary entrepreneur born in 1877 in Tamil Nadu. He initially worked in the banking sector but left a stable career to pursue his dream of improving public transportation in India. At a time when owning a motor vehicle was considered a luxury, he dreamed of bringing affordable mobility to the masses.

The Humble Beginnings

• Public Transport Pioneer: In 1911, Sundaram Iyengar launched South India’s first bus service in Madurai under the name T. V. Sundaram Iyengar & Sons.
• Diversification: The company quickly diversified into various areas, including finance, auto components, and vehicle distribution.
• Legacy of Integrity: His principles of trust, quality service, and customer satisfaction became the DNA of the TVS brand.

Birth of the TVS Automotive Empire

Over the years, T. V. Sundaram Iyengar & Sons evolved into a multi-billion-dollar conglomerate known for its excellence in engineering and manufacturing.

Key Divisions of TVS Group

1. TVS Motor Company: India’s third-largest two-wheeler manufacturer, known for bikes like Apache, Jupiter, and the electric iQube.
2. Sundaram Clayton: A leading manufacturer of auto components and the parent company of TVS Motor.
3. TVS Logistics: A global player in supply chain solutions.
4. TVS Credit: Offers affordable vehicle financing and has helped millions of Indians own a vehicle.

Why TVS Vehicles Stand Out

1. Best TVS Car & Bike Models: TVS bikes such as the Apache RTR series and Jupiter scooters are known for durability, performance, and affordability.
2. Cutting-Edge Innovation: The company invests heavily in R&D, embracing electric mobility and smart tech features.
3. Widespread Service Network: TVS offers an extensive dealership and service network across India, ensuring customer convenience.
4. High Resale Value: TVS vehicles are known to hold their value well in the used vehicle market.

TVS and the Insurance Ecosystem

If you own a TVS vehicle, ensuring it with the right insurance policy can protect you against unforeseen events.

• Compare Insurance Policies: Use online tools to compare plans with the best coverage.
• Affordable TVS Car & Bike Insurance: Look for comprehensive plans with low premiums.
• Add-on Covers: Consider extras like zero depreciation, roadside assistance, and engine protection.
• Cashless Repairs: Many insurers tie up with TVS service centers for hassle-free repairs.

Impact on Indian Mobility

TVS has helped transform India’s mobility by:

• Making personal transport accessible to the middle and lower-income groups.
• Providing reliable and affordable vehicles tailored for Indian roads.
• Paving the way for electric vehicle innovation in the two-wheeler space.

FAQs About T. V. Sundaram Iyengar & Sons

Q1: What was the first service launched by T. V. Sundaram Iyengar?
A: He started South India’s first bus service in Madurai in 1911.

Q2: Is TVS Motor a part of T. V. Sundaram Iyengar & Sons?
A: Yes, TVS Motor is a flagship company under the TVS Group, founded by T. V. Sundaram Iyengar.

Q3: What is the best TVS bike available today?
A: The Apache RTR series and TVS Raider are top picks for their style, performance, and features.

Q4: How can I insure my TVS vehicle affordably?
A: Compare policies online, choose a comprehensive plan, and use your No-Claim Bonus for discounts.

Conclusion

T. V. Sundaram Iyengar & Sons is more than just an automotive brand—it’s a symbol of Indian innovation, resilience, and entrepreneurial spirit. From starting a humble bus service to leading the EV revolution, the TVS Group has left an indelible mark on India’s mobility landscape. As the company continues to evolve, one thing remains constant: the unwavering commitment to quality and customer satisfaction.